New, Atypical CRM Cloud Applications Introduction to Content Management and Ecommerce Clouds in CRMs

Introduction to Content Management and Ecommerce Clouds in CRMs

 

Note how content management systems and ecommerce clouds are used in CRMs.
 
Learning Objectives:
After completing this lesson, you will be able to:
  • Define what are content management systems and what is a hybrid CMS
  • Explain how a CMS is used
  • Describe ecommerce clouds in CRMs
  • Identify the uses of ecommerce clouds in online and offline companies

Businesses need a way to organize content for all the channels where the customers interact with them. They need to be able to create, edit, and then publish content, for which they need a content management system (CMS). If they manage ecommerce stores, this goes a step further. They need this basic functionality along with catalog and inventory management, order processing, storefront maintenance, and much more. This is where ecommerce clouds come into play.