Adapting CRMs to business requirements, a CRM Administrator ensures the business makes the most out of the technology at its disposal. Acting as a CRM authority, the CRM Admin implements the CRM system, sets up users, resolves user problems, and enables progress while keeping the bottom line in view.
The CRM Admin configures systems, maintains databases, and creates reports and dashboards. Another important responsibility is training users on CRMs and keeping track of their performance. In short, the CRM Administrator collaborates with users from different departments to understand their requirements, then customizes the platform accordingly.