CRM Developer: Customizing CRMs to Meet Business Requirements

Explore the role of a CRM Developer in building new features, customizing CRMs, and creating new desktop and mobile applications on the CRM platform.

Learning Objectives:

After completing this lesson, you will be able to:

Understand the role played by a CRM Developer
List the job duties of a CRM Developer
Differentiate between declarative and programmatic development
Outline the skills needed by a CRM Developer
Describe how to learn the required skills

CRM Developers customize existing CRM offerings or build new features from scratch. Businesses are then not restricted to the out-of-the-box CRM products and features. Rather, they can make the application their own by molding it into what they need. A CRM is like a base variant car. CRM Developers customize CRMs by doing the equivalent of upgrading the engine, changing the rims and tires, adding a new sound system, and repainting the car.