Orchestrating Email Campaigns in Adobe Campaign Designing and Orchestrating Campaigns in Adobe Campaign Standard

Designing and Orchestrating Campaigns in Adobe Campaign Standard

 

Understanding the method of designing and orchestrating campaigns in Adobe Campaign Standard.
 
Learning Objectives:
After completing this lesson, you will be able to:
  • Describe how campaigns can be created, delivered, and managed in Adobe Campaign Standard
  • Correctly use the different terms used in the process
  • Explain the process through an example

Adobe Campaign Standard has the same basic features for designing and orchestrating campaigns as Adobe Campaign Classic. The major difference is the drag-and-drop functionality. This feature can be used to create visual workflows as well as campaigns, simplifying the work of marketers. They can use pre-created templates and components to design campaigns and can adjust them based on their real-time preview.