Managing Leads with CRM Sales Clouds to Increase Conversions

Discover CRM sales clouds and identify how they are used to manage leads and increase the conversion rate.

Learning Objectives:

After completing this lesson, you will be able to:

Define what is a sales cloud
Map out how a sales cloud is used to manage the sales pipeline
Appreciate how insights, automation, and AI (Artificial Intelligence) are used to increase sales productivity

The sales team needs to go through a wealth of data available from different sources like the website, social media, emails, and forums to understand buyer expectations. The sheer number of different channels means that they also need to decide how to approach potential customers. A CRM sales cloud is used to make sure that no potential customer is missed, and no stone is unturned in closing the sale.