CRM Administrator
CRM Business User
CRM Developer
CRM Technical Architect
Marketing Manager
Sales Manager
Customer Service Manager

Marketing Manager Careers

You deliver great customer experiences by connecting with customers and using data to drive results. You can start off as a Marketing Representative and work your way up to becoming a Marketing Manager.

Marketing Representative

$46,614 average salary
1,434,297 jobs over 12 months
US Data

Marketing Manager

$84,758 average salary
1,624,755 jobs over 12 months
Request Information Get Started

Is There a Demand for Marketing Managers?

The cornerstone of marketing is multichannel brand management and there is no better way of managing it than using a CRM. Marketing Managers are essential hires for growing companies of all sizes. This means there is a high demand for qualified professionals.

This guide will cover what skills are required by a Marketing Manager and how you can learn them. We will also help you decide if this career is the right fit for you.

94% of companies hired at least one Marketing team member in 2018

94%

of companies hired at least one Marketing team member in 2018

28%

more than 2017
McKinley, 2019

What Will Your Day Look Like?

Entry-Level Marketing Representative
Entry-Level Marketing Representative
Entry-Level Marketing Representative
Senior Marketing Manager
Senior Marketing Manager
Senior Marketing Manager
Your company is launching a new product, so you need to design the social media marketing strategy

Your company is launching a new product, so you need to design the social media marketing strategy

Collect the assets to use in the posts and ads, then narrow them down

Collect the assets to use in the posts and ads, then narrow them down

Analyze data to see the best times to post, keywords to use, and the kind of ads that resonate with your customers

Analyze data to see the best times to post, keywords to use, and the kind of ads that resonate with your customers

Write marketing copy and design sample posts for Facebook. The CRM will dynamically adjust it for the other accounts

Write marketing copy and design sample posts for Facebook. The CRM will dynamically adjust it for the other accounts

Roughly plan the social media calendar for next month, focusing on promoting the new product

Roughly plan the social media calendar for next month, focusing on promoting the new product

Put finishing touches to your plan's first draft so you can show it to your manager tomorrow

Put finishing touches to your plan's first draft so you can show it to your manager tomorrow

Check dashboards to monitor performance of different campaigns and make adjustments

Check dashboards to monitor performance of different campaigns and make adjustments

Figure out which strategy is giving the best returns

Figure out which strategy is giving the best returns

Attend marketing meetings to discuss ideas and progress on current projects

Attend marketing meetings to discuss ideas and progress on current projects

Automate marketing processes and test different campaigns

Automate marketing processes and test different campaigns

Create reports to show how well marketing is doing

Create reports to show how well marketing is doing

Review campaigns of competitors and new trends to see how you can improve

Review campaigns of competitors and new trends to see how you can improve

Do you want to know more about the job duties of a Marketing Manager?

Do you want to know more about the job duties of a Marketing Manager?

Marketing Manager Lesson
Click the button for a short overview.

How to Become a Marketing Manager

Great news! Most popular CRMs have intuitive user interfaces, so you simply need to learn how to best utilize the available tools. In a short while and by following 4 easy steps, you can enhance your resumé and start earning more.
Choose CRM to learn
Choose CRM
to learn
Learn the CRM Marketing skills
Learn the CRM
Marketing skills
Practice through hands-on exercises
Practice through
hands-on exercises
Find career resources for Marketing jobs
Find career resources
for Marketing jobs
Request Information Get Started

General Skills Needed

We have listed the most common general skills that recruiters look for in Marketing Managers. You will probably already have most of these skills. Learn the rest with CRMBase.
Written and Verbal Communications
Written and Verbal Communications
Attention to Detail
Attention to Detail
Marketing Calendar Management
Marketing Calendar Management
Writing
Writing
Planning
Planning
Creativity
Creativity
Organizational
Organizational
Critical Thinking
Critical Thinking

Specialized Skills Needed

You would need these technical and specialized skills to do well as a Marketing Manager. Learn them with CRMBase.
CRM Marketing
Cloud
Social Media
Marketing
Digital
Marketing
Email
Marketing
Marketing
Automation
Marketing
Analytics
Strategy
Building

Kickstart Your Career with CRMBase

Basics of all CRMs Salesforce Adobe Experience Cloud Microsoft Dynamics 365 HubSpot
Please choose another category to refine your search.
Bootcamp

Growth Hacking Bootcamp

Learn how to leverage digital marketing tools for driving revenue growth with omnichannel campaigns and delivering exceptional customer experiences. Enroll in CRMBase’s Digital Marketing Bootcamp.

Time: 16 Weeks | 8 Weeks
Avg Salary: $66,170
Course Type: Online Instructor-Led
Number of Jobs: 191,897
Time: 16 Weeks | 8 Weeks
Avg Salary: $66,170
Course Type: Online Instructor-Led
Number of Jobs: 191,897
Find More

Top CRM Marketing Certifications

Getting certified not only makes you stand out from among all the other candidates, but it can also bump your salary by 15%-46%. Here are some of the most popular CRM Marketing certifications. Choose the one for the CRM most used in your city and start learning.
Salesforce Marketing Cloud Consultant
Salesforce Marketing Cloud Consultant
Salesforce Marketing Cloud Email Specialist
Salesforce Marketing Cloud Email Specialist
Salesforce Marketing Cloud Administrator
Salesforce Marketing Cloud Administrator
Dynamics 365 Fundamentals
Dynamics 365 Fundamentals
Dynamics 365 Fundamentals Customer Engagement Apps
Dynamics 365 Fundamentals Customer Engagement Apps
Dynamics 365 Marketing Functional Consultant Associate
Dynamics 365 Marketing Functional Consultant Associate
Campaign Classic Business Practitioner
Campaign Classic Business Practitioner
Magento Commerce Business Practitioner
Magento Commerce Business Practitioner
Adobe Advertising Cloud Search Business Practitioner
Adobe Advertising Cloud Search Business Practitioner
Adobe Advertising Cloud - Demand Side Platform
Adobe Advertising Cloud - Demand Side Platform
Adobe Campaign Standard Business Practitioner
Adobe Campaign Standard Business Practitioner

What Other Career Paths Can You Pursue?

Learning CRM business skills opens numerous career paths for you.

Sales Manager

The company closers, Sales Managers are great at communicating with people and building relationships.

Customer Service Manager

The Customer Service Manager loves to diagnose and sort out customer issues to ensure that they have a great experience before and after the sale.
You can also specialize in Finance, Operations, Supply Chain, and much more once you learn how to use the CRM as a business user.

Why Should You Choose CRMBase?

Learn In-Demand CRM Skills
Learn In-Demand CRM Skills

Acquire CRM skills that lead to high-paying jobs at your own pace or with the help of an instructor.

Role-Guided Learning
Role-Guided Learning

Train to excel in your chosen profession, with CRMBase support for a lucrative career trajectory.

Gamified and Practice-Based
Gamified and Practice-Based

Practice what you learn on the CRM platform and learn in a fun way with quizzes and practice exams.

Request Information Get Started